UX/UI mobile-first design
The Rem-Fit team approached me to request a redesign of their existing website, focusing on increasing mobile conversions. Rem-Fit are a successful mattress brand from the UK (their mattresses are super comfy, I have one!) with a very strong following and excellent Trip Advisor reviews, but with a website that needed a refresh. I worked directly with the team to redesign their site, focusing on mobile first design. This meant that the designs were designed for mobile FIRST, and then we worked back up to to desktop from there.
All designs were created for mobile layouts first, making sure conversion rates were improved on mobile devices.
With a strong brand already in place, I took advantage of their ‘swoosh’ mattress designs to bring life to the new design.
Improved User Interaction
The designs were created with users in mind. Easy to use, attractive product pages helped increase user interaction with the site.
Better brand communication
Rem-fit have superb products, and the redesign helped bring them out with better communication of the brand and the product features.
Improved product selection
The redesign included easier selection tools for choosing mattress size; using imagery and tappable size selectors.
New sales design
Sales and discount codes were redesigned to be easy to understand, look more attractive and to entice users to purchase.
Full Website Redesign
All pages redesigned to increase conversions
All the key pages of Rem-fit were redesigned, including the homepage, product pages (mattress and pillow variations) and category pages. All the pages utilised Rem-Fits iconic ‘swoosh’ design, with curved page dividers and vibrant purple colour palettes.
Full responsive design
Mobile wasn't an after-thought!
Rem-fit recognised that the majority of their website traffic was on mobile, so we set out to design layouts for mobile first. This meant that the mobile layouts were not an after-thought, nor were they forced to work with the desktop layout. Rather the designs were created with mobile in mind, and then resized to fit the desktop layout.