by
The Brief
Futuristic stage show’s website goes to the future
Whilst freelancing with Wholegrain Digital I was privileged to work on the website redesign of Andrew Lloyd Webber’s, Starlight Express. This futuristic stage show is one of the longest running in history, and there was an immediate requirement to redesign the website into something eye-catching and informative.
Single page design
With an already world-famous brand, there was no need for complicated, multi-page layouts. A single one-page design was utilised.
WordPress site
The site was designed with WordPress in mind – keeping everything simple and easy to edit by the shows management team.
Well placed CTA’s
UX was a large factor in the design – it was important to make sure that the CTA’s were well placed and easy to see.
On-brand styling
The futuristic styling of the stage-show gave me a perfect basis to design the layout, utilising dark colours and strong imagery to match the show.
Stunning header design
The key to the design was creating a stunning opening header image, to catch the user and entice them to view more.
Single page Wordpress Website
Single page design does it all
Because of the huge success of the show, there was no need to create a large content driven website with multiple pages. Instead, we opted for a single page, WordPress powered website to convey all the information needed. The unique brand was already well established, so I built around that styling to generate enthusiasm for the show.
