Business To Business Sister Site For A Leading Brand
Whilst freelancing for Wholegrain Digital, I worked with the team to create a B2B sister site for the world-famous Ticketmaster. The aim of the website was to create a fun, unique styling that advertised their business services, whilst incorporating Ticketmaster’s recognisable, colourful brand.
Unique, colourful web design
This redesign was aimed at businesses, but needed to keep the fun, vibrant brand that many knew and loved.
Strong colours working together
Great consideration was taken to ensure that the bright colours used worked together – keeping the design professional, not childish.
Crowd based imagery
As a ticket selling brand, it was important that we used plenty of crowd based imagery to make it clear exactly what the brand did.
Mosaic brand inside the design
Ticketmaster already had a very strong mosaic image, which I utilised by ‘zooming’ into it and building the design around it.
Strong, large fonts
At the time, everything was getting smaller – so we decided to break the mould and design something that was the opposite: big, bold fonts that hit you in the face.
Slanted page dividers
With the dynamic mosaic structure as inspiration, straight lines were replaced with slanted page dividers.
Zooming into the brand
Getting Up Close And Personal
Ticketmaster already had a well established brand, utilising a unique mosaic art graphic. They wanted to get up close to this mosaic within the design, signifying getting ‘closer’ to the brand – so I created a colourful angular layout as if we’d zoomed into the graphic.