Russ Clow
UX/UI Designer + Developer
0   /   100
UX Advice  /  Wordpress development


Scroll Down

Custom WordPress theme development

WordPress Developer
1 month
Work included
WordPress Development, Custom theme developmentm

Speed-optimised custom WordPress theme

The project
Recode Jassby website in WordPress as a custom theme, with page speed in mind.
The challenge
Designs were detailed but needed flexibility for Jassby staff to quickly build and edit pages without a developer.
My work
I coded the designs into a custom child theme built on the Genesis Framework. All content was built into modular content blocks using Advanced Custom Fields flexible content. Where possible, plugins were avoided to ensure fast loading.

Optimised for speed

The entire site was custom coded on the Genesis framework, which allowed for rapidly fast page speeds and easily passing Google Core Web Vital tests. 

Standout Moments

  • Complete site recode from the ground up
  • ACF content blocks for custom page building options
  • Super fast load speeds and excellent core web vital scores